Know-how that Knows Her
Conversation Mapping™
For prescription brands, the dialogue that plays out in the 10-minute doctor’s appointment can make or break your brand. For example, it can take up to 5 years for a woman with incontinence to bring it up to her Ob-Gyn. Yet many marketers develop HCP and patient strategies without the context of this unique “point of sale.” Conversation Mapping deconstructs the dynamics at work, identifying potential disconnects, revealing actionable solutions and uncovering opportunities to connect. Sometimes getting the HCP to ask just one more key question can be the difference between a conversation for later or a brand-in-hand right now.
You get a rare look at your point-of-sale dynamics with our Conversation Revelations method, which brings HCPs and patients together in a revealing new way. The resulting Conversation Map is a comprehensive strategic tool to create ideal brand conversations between HCPs and patients.
