Know-how that Knows Her
Novanatal: A smaller prenatal vitamin
Brand makeover for Novanatal:
Connect the attributes of the brand to a woman's ultimate emotional benefit—the joy associated with the birth of a healthy baby.
Simply featuring a woman or making your communications “look feminine” doesn't bring relevance. Real relevance means reflecting her on the inside—her thoughts, feelings, and attitudes.
before
after
Estrasorb: The only estrogen lotion for vasomotor symptoms
