Know-how that Knows Her
Brand Stories™
As categories become crowded, it is more difficult for brands to stand out on a functional differentiator, especially when a long-established brand dominates share of mind and habit guides brand selection. The solution is to understand how your brand participates in your customers’ or consumers’ lives. With our highly effective and efficient Brand Story process, we develop 5-8 compelling message approaches and evaluate them using our primary research Pink Rooms method.
Drawing from a nationwide sample, we measure the energy, differentiation, and motivation levels for each Brand Story, creating a final recommendation and Creative Brief. With this output, your brand can go immediately into campaign creation knowing you have a winning message. Simply put, it can give you a shortcut to the “big idea.”
