Know-how that Knows Her
Our beliefs
We believe: If it’s about health,it’s about women.
Women are the healthcare managers for their families, influencing 75%-80% of healthcare decisions and controlling dollars estimated at more than 1.2 trillion. They represent 1 out of every 4 physicians and, by 2025, will represent half. They are prescribing nurse practitioners, physician assistants, and nurses, and they spend more time with patients on average than doctors do.
Women are the gatekeepers, the appointment prompters, the care coaches, and compliance police. They seek more health services than men and are much more likely to search for health information online. Women are more informed and are leading the trends in health and wellness.
The Pink Tank team brings expertise together in all aspects of marketing health and wellness to women, whether it is for themselves or those they care for in the personal or professional world.
Our bios Our mission Our beliefs
